Links - Understand the Facts

Yes! You can get more customers,

more sales and build a powerful business contact network

through Reciprocal linking
But first....
You should know the facts

It's no secret that Google relies heavily on the number of links

and their anchor texts to determine the ranking of a web site.

However, Google's recently filed patent indicates that Google

might also use historical information to determine the value of links.

The patent specification indicates that Google might record the

discovery date of a link and its anchor text and the link changes

over time. Google might also record the life span of a link and

the speed at which a new web site gets links.

Google also seems to monitor the rate at which new links to

a web page appear and disappear. They also monitor the

growth rates of links as well as the link growth of similar

documents.

So what does this mean to you?

Google doesn't expect that new web sites have a large

number of links. If a new web site gets many new links,

this will be tolerated if some of the links are from

authoritative sites.

Google's patent specification indicates that it is better if

link growth remains constant and slow. You should vary

your anchor texts as much as possible to make sure that

your links look natural. Burst link growth may be a strong

indicator of search engine spam for Google.

OK, so how do you build links to your web site without

getting penalized?

Not all links are created equal! Not only are the number

of links to your web site important, it's also the quality

of your links. Don't fall for services that offer 'thousands

of instant links to your site'. These links won't have any

positive effect on your site. Only the right links will.

You shouldn't go for one-shot solutions when building

links either. If you participate in quick link exchange

schemes or buy links to your web site so that you get

many links at once, chances are Google will consider

this spamming.

When you exchange links with other web sites, do it

slowly and constantly.

Focus on your web site visitors. Search engines try to

find web sites that are useful for web site visitors.

If the linking structure of your web site indicates

that it is a useful site, your site will get great search

engine rankings as well as targeted traffic from your

link partners

Invest some time every week in building the links to

your site. Make sure that the links contain keywords

that are related to your site and vary the link texts.

Use Quality Tools
Using the right reciprocal link exchange tools can help

tremendously, and because link building can be a long

and tedious task it helps to use tools that not only create

your links correctly but makes it easier on you.

One of the best tools around that will do just that is

Axandra's top-rated linking tool 'Arelis' .

Axandra's Arelis is a reciprocal link exchange software

program that can help you build those quality links the

right way.

Arelis will:
• get highly targeted visitors to your web site

• get more customers, meaning more sales for you

• help you benefit from new business contacts

• help your web site get a higher ranking on search engines

• help your web site get higher link popularity

Only high quality links are preferred by the search engines

and ARELIS helps you to build the links that the search

engines are looking for.

Don't take anyone's word for it. See for yourself by

downloading the Arelis free trial version.

For anyone wanting to get highly targeted visitors which

ultimately means more sales for you, then there's no reason

not to investigate this highly respected and utilized tool that

has worked for thousands.